New CEO, New Narrative Direction

Las Vegas
Atlanta

CEO Transition
High-Visibility Keynote
Executive Media Coaching
Event Design

Big Ideas. Real Impact.

CEO transitions are high-risk moments. Customers question stability. Competitors look for weakness. The first major public appearance sets the tone for everything that follows.

BlueYonder understood that Duncan's ICON keynote wasn't just a speech–it was the moment that would define his leadership in the eyes of customers, partners, and the market.

KSQD's role was to ensure that when Duncan stepped on stage, the narrative was already established, the visuals reinforced his authority, and the execution was flawless. The result: a CEO who entered the room with undeniable intention.

  • BlueYonder is a global supply chain and commerce software company serving Fortune 500 enterprises. Following a CEO transition, the company needed to introduce new leadership at their annual customer conference ICON – a high-visibility moment where brand perception, customer confidence, and market positioning were all on the line.ion

  • A new CEO. A skeptical audience. One keynote to set the tone for the company's future.

    When Duncan Angove stepped into the CEO role at BlueYonder, he faced a critical challenge: commanding the room at ICON, the company's flagship customer event in Las Vegas, before thousands of customers, partners, and industry analysts.

    The stakes were high:

    • Customer retention depended on confidence in new leadership

    • Competitors were watching for any sign of instability

    • The narrative needed to honor BlueYonder's legacy while establishing a bold new vision

    • Duncan had never delivered a keynote of this scale or visibility

    BlueYonder needed more than a speech–they needed a CEO introduction that positioned Duncan as the undeniable authority and set the strategic tone for the company's next chapter.

  • From brand discovery to stage design–building narrative control for a high-stakes moment.

    KSQD operated as strategic partner across every phase of the engagement:

    01 – Brand Discovery & Narrative Development We conducted executive stakeholder interviews and high-level audience analysis to understand BlueYonder's market landscape, competitive positioning, and customer expectations. From there, we developed a CEO vision statement and core messaging framework that bridged the company's supply chain heritage with Duncan's leadership vision.

    02 – Executive Coaching & On-Camera Training George Howell provided direct media coaching to prepare Duncan for the stage –refining delivery, building confidence, and ensuring clarity under pressure. We developed character and storytelling techniques specific to Duncan's communication style and the ICON audience.

    03 – Keynote Development & Event Design We designed the 90-minute keynote experience from script to stage, including:

    • Keynote walk-on video establishing authority before Duncan spoke

    • Run of show and programming oversight

    • Presentation deck design aligned with brand narrative

    • Branded motion graphics and transitions

    • Event design coordinated with BlueYonder's creative team

    04 – Cinematic Production KSQD produced original packaged content for the keynote, including the opening brand film that set the tone for Duncan's entrance. Every visual element reinforced the narrative: BlueYonder's legacy of innovation, Duncan's strategic vision, and the company's commitment to customer success.

  • Duncan commanded the room. The audience was captivated. BlueYonder's leadership transition was undeniable.

    The ICON keynote established Duncan Angove as BlueYonder's leader–not through credentials alone, but through narrative clarity, visual authority, and flawless execution.

    Results:

    • Customer confidence: Attendees left the keynote with renewed trust in BlueYonder's direction.

    • Media impact: Industry analysts praised the clarity and vision of the presentation. Extensive sharing on Linkedin. Staying power – was marquee video on home page for over a year.

    • Internal alignment: The narrative framework developed for ICON became the foundation for BlueYonder's ongoing executive communication strategy.