Narrative Direction & Rebrand

Solliance is a global network of independent consulting professionals specializing in cloud, data, and AI solutions. As the company expanded its service offerings and formalized distinct practice areas, leadership needed to establish clear brand identity, introduce new General Managers for each practice, and align a distributed global team around a unified narrative.

A growing consulting network with no clear brand identity, fragmented messaging, and newly appointed practice area leaders who needed to establish credibility fast.

Solliance's distributed model created opportunity–but also confusion. Without a cohesive brand or narrative framework, clients couldn't distinguish Solliance from competitors, and consultants struggled to position themselves. The introduction of eight new GMs and practice areas created a high-stakes moment: get the narrative right, or risk further fragmentation.

Complete brand transformation–from visual identity to video content to quarterly town halls.

KSQD served as Solliance's strategic partner and internal agency of record, executing a full rebrand and establishing ongoing narrative stewardship:

• Brand redesign: New logo, visual identity system, brand guidelines, and master asset library

• Digital transformation: Complete website redesign, presentation deck templates, and marketing collateral

• Video content: GM introduction films for each practice area, client case studies, and conference promotional content

• Ongoing partnership: Quarterly virtual town halls for global consultant network, media standards, and production guidelines

• Event execution: Conference presence, keynote design, and run-of-show management

From brand strategy through execution and ongoing support, KSQD ensured Solliance maintained narrative control as the company scaled.

A fragmented network became a unified brand with clear leadership, scalable systems, and client confidence.

• Brand clarity: Solliance established a recognizable premium identity that differentiated the company in a crowded market

• Leadership visibility: GMs became the face of their practice areas through professional video content used across sales and marketing

• Internal alignment: Quarterly town halls and brand templates unified 500+ global consultants around a shared narrative

• Sustained partnership: 3+ years of ongoing collaboration ensuring the brand evolves with the business